The Ultimate MSP Guide to Selling Human Risk Management

Proven plays, messaging frameworks, and real-world strategies to win deals, boost retention, and grow recurring revenue.

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MSP Guide (5)

MSPs, the security conversation is changing. Are you leading it?

Today’s clients aren’t just asking for training—they expect results.
Human Risk Management (HRM) is how modern MSPs deliver measurable, business-aligned outcomes—and win more deals because of it.

Introducing the Ultimate MSP Sales Guide to Human Risk Management

This actionable playbook gives you the proven strategies, sales tools, and positioning frameworks you need to move beyond awareness training and sell HRM as a high-impact, revenue-driving solution.

What you’ll learn inside:

  • How to turn human risk into recurring revenue with value-based packaging and positioning

  • Discovery questions, objection-handling scripts, and outreach strategies that convert

  • How to connect technical features to business outcomes clients care about

  • Ways to stand out from other MSPs with a smarter, strategic HRM offering

Why now:

The demand for HRM is rising fast. The security awareness market is projected to hit $10 billion by 2027, and MSPs are central to meeting that need.

Clients are no longer satisfied with checkbox compliance—they want proven reduction in human risk, simpler compliance, and tools that deliver real business value.

Embedding HRM boosts security, unlocks revenue, and strengthens client retention. This playbook guides you to real security outcomes and long-term growth.

- Charles Preston | Founder and CEO, usecure

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Get the playbook built for MSPs ready to grow.

Equip your team to sell smarter, retain longer, and lead the market with Human Risk Management at the heart of your stack.

Download your copy today.

Frequently asked questions

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We've relentlessly tested and measured what works when aiming to drive employee cyber awareness - and now we want to share our successes with you.

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